11:00am – 11:45am
On-Premise Outlook: Economic & Industry Trends
12:00pm – 12:45pm
Gen Z: Outlook & Opportunities
The shrinking consumer base combined with the “newcomers” – Generation Z – who enter legal-drinking age with more options and different behaviors presents challenges for on-premise adult beverage. The study will explore this generation’s usage, preferences, expectations for on-premise adult beverage occasions (dine-in and at-home), highlighting how they differ from older cohorts and identifying strategies for winning Gen Z occasions.
1:45pm – 2:00pm
Key Takeaways and Closing Remarks