Thursday, June 17 11:00am – 12:00pm

New Value Equation

How will consumers assess value in adult beverage occasions post pandemic? This study will explore how the COVID-19 crisis is re-defining value for on-premise alcohol purchases, and the implications for menu, pricing, promotions and activation strategies. Regsiter now.
Speakers:

Principal
Technomic

Thursday, June 17 12:15pm – 1:00pm

Guest Speaker – Texas Roadhouse

Brian Lebredo, director of beverage at Texas Roadhouse, will join us and share how the brand has performed during the pandemic, including menu and operational innovations. He’ll also discuss post-pandemic plans for growth related to our New Value Equation study and how suppliers can support operators like Texas Roadhouse during this time. Register now.
Speakers:

Director of Beverage
Texas Roadhouse

Thursday, June 17 1:00pm – 1:20pm

Key Takeaways

Speakers:

Principal
Technomic