On-Premise Reinvention (Slow Roll to Recovery, Innovation Shifts, Need for Simplicity, Connection is Key)
The first theme of the session will look at what forecasted recovery will look like given the many obstacles in the way, such as unemployment and debt. It will explore how the future economic environment will favor chains over independents, discuss the role of physical restaurants and on-premise sites in a post-pandemic world, review margin challenges and traffic declines hindering rebuilding, and ultimately help you understand how to account for bumps in your recovery process. We’ll then turn our attention to why operators are focusing more and more on running efficient and profitable operations over true adult beverage experimentation in order to solve for operational challenges (such as supporting drinks to-go), and how this affects your product pipeline, as well as your sales and marketing strategies.
Next, we’ll discuss how consumers are looking to simplify their lives, and why restaurant and bar operators are following suite. We’ll examine what the growing importance of a “less is more” strategy for both on-premise menu and operations means for your planning and product development purposes. Lastly, we’ll highlight why connection is an integral part of the on-premise experience, what connection will look like after the pandemic and how you can be a better partner to operators as they navigate a growing need to build connective on-premise experiences. Register now »
Buffalo Wild Wings: How to Navigate On-Premise during COVID-19
Following our on-premise reinvention discussion, we’ll hear from David McPhillips, director of beverage strategy and innovation at Buffalo Wild Wings. He’ll share how the brand has navigated the pandemic thus far, including menu and operational innovations. He’ll also discuss post-pandemic plans for growth as the company applies recent learnings to the business. Suppliers will learn how to better support operators like Buffalo Wild Wings both now and beyond the pandemic. Register now »
Key Takeaways & Moving Business Forward
Join Technomic as we provide key takeaways from the Adult Beverage Planning Program and an update on ways our product and service portfolio can support your strategic decisions in this uncertain business environment. Register now »