11:00am – 12:00pm
New Value Equation
How will consumers assess value in adult beverage occasions post pandemic? This study will explore how the COVID-19 crisis is re-defining value for on-premise alcohol purchases, and the implications for menu, pricing, promotions and activation strategies. Regsiter now.
12:15pm – 1:00pm
Guest Speaker – Texas Roadhouse
Brian Lebredo, director of beverage at Texas Roadhouse, will join us and share how the brand has performed during the pandemic, including menu and operational innovations. He’ll also discuss post-pandemic plans for growth related to our New Value Equation study and how suppliers can support operators like Texas Roadhouse during this time. Register now.